new citroen advert
CITROEN
Staying Cognizant of With the Citroen C4 Robot
The latest commercial to star Citroen’s cult C4 robot, sees the ace android with rhythm transported to the streets of Manhattan to promenade its stuff for the launch of the restyled and updated New Look Citroen C4.
Published: 07 October 2008
Set to the present hit-remix, ‘Staying Lively’ by MC Lita (aka Klas Ahlund), the 50-b commercial saw its first airing on Channel 4 on Sunday 14th September 2008.
The advert features a funked-up construction of the New Look C4 robot – flawless with jewelled teeth, disco lights and glitter-ball beret – dancing a series of modern urban and classic disco moves as it vaults around New York’s streetscape checking its thinking in skyscrapers and swinging from subway scaffolding.
The latest advert is the fourth to column the dancing C4 robot, which has become an internet viral furor since its first award-winning advert appeared in 2005.
The low CO2 emitting New Look Citroen C4 is on trading this September with a restyled exterior, new apparatus levels and a series of new petrol engines co-developed with BMW which transfer a combination of fuel economy and immature performance.
The Revised Citroen C4 Range
Published: 07 October 2008 The Citroen C4 spread is now more alive with technology than ever before. An exciting new look gives the habitual model even more appeal with new exterior and inward styling, updated equipment, committee colours and wheel designs, as well as the introduction of two new low CO2, food efficient, petrol engines co-developed with BMW. HDi models will also be on tap with new low-rolling resistance Michelin tyres for improved tinder consumption and CO2 emissions.
Changes to the external focus on restyling the vehicle’s front end, bringing the C4 in oblique with the prestigious looks of the recently launched C5. Its new bonnet features a more rounded, curvier manipulation, whilst the grille benefits from restyled integrated chevrons. The front bumper has also been revamped and the swarm plate repositioned for a stronger, sportier, more energetic look.
The rear lights of the C4 Coupe are now finished in artless crystal and a choice of three new alloy to what place styles – either 16-inch or 17-inch – as well as two new density colours – Bourrasque and Recif chap-fallen are now available. For added elegance, chrome inserts are featured on some models.
In the stateroom, the Citroen C4 has been improved for enhanced comfort whilst, for greater definition, the rev counter has been relocated to the innovative translucent dominant display unit. As with the award-fetching C4 Picasso, a plush grain is now featured on the dashboard and doors for a more upmarket fancy. New decors have been designed with an improved importance finish whilst the integrated scented air freshener makes the inside smell as good as it looks.
The C4 also retains much of the innovative kit that made it a standard-setter when it was launched. Drivers can fringe benefits from convenient and reassuring technology such as directional headlamps, front and fabricate parking assist, lane departure counsel system, hill start assist, laminated side windows, fly limiter and cruise control.
The new C4 arrives with all of the safe keeping equipment that made the original C4 such a reassuring car to motor, including the unique to Citroën torso shaped driver’s airbag that can be incorporated because of the stuck-centre steering wheel. The novel Citroen C4 achieved some of the highest EuroNCAP ratings in the joint for frontal impact, child guard as well as a 3-star pedestrian safety rating.
Citroën’s latest era navigation system, NaviDrive, has also been introduced, which features a hi-fixedness 7-inch colour screen with Europe-encyclopedic satellite navigation, real once upon a time traffic reports as well as an audio system with built-in 30GB flinty drive. The system also offers a video secondary socket and a USB connection.
The C4 is now available with two new petrol engines which have been co-developed with the BMW faction – the 1.6 16v VTi 120hp and the 1.6 16v THP 150hp. Both units tender the optimum blend of performance, driving happiness and fuel economy, with significantly mark down consumption and CO2 emissions.
C4 1.6 16V VTi 120hp (Varying valve lift and Timing Injection)
The VTi 120hp petrol machine, with a manual or automatic gearbox, replaces the 1.6i 16V 110hp part, offering an economical and responsive driving feel, with fuel efficiency of 42.2mpg and CO2 emissions of 159g/km on the combined round (down 6% on the former unit).
The VTi unit is custom-made with an aluminium block and cylinder bean and features continuously variable valve timing. The intake valves also further from a system that allows their maximum travel to be adjusted mark depending on the force applied to the accelerator pedal. These two features shoe engine efficiency and increase responsiveness with some 90% of highest torque available all the way through the rev range from under 2,000 through to 6,000rpm.
The new THP 150hp (Turbo Turbulent Pressure) engine provides the put blend of higher performance, driving gratification and economy with significantly lower provocation consumption and CO2 emissions. With its six-speed vade-mecum gearbox, the THP 150hp’s fuel consumption is 40.9mpg on the combined rotate with CO2 emissions of 164g/km.
The THP 150hp features machine technology that is new to the C4 range with the introduction of ordain sequential injection and a twin-scroll turbocharger as well as continuously wavering inlet valve timing. This gives the mechanism excellent low-down pulling power with apogee torque of 177lb.ft almost all the way from just 1,400 through to 3,500rpm and continues strongly through the rev string.
Citroën’s HDi diesel engine figure-up is widely recognised for its frugal, straighten up and dynamic qualities, and in keeping with the working model’s upgrade, the C4’s diesel mechanism range has also been improved.
The 2.0HDi entity with six-speed manual gearbox and particulate run fitted as standard, boasts nourish efficiency of 53.3mpg on the combined sequence and CO2 emissions of just 140g/km. The other diesel powered models – the 1.6HDi 92hp and 1.6HDi 16V 110hp DPFS EGS – are well-founded as dynamic as before and now even greener thanks to a strike to low rolling resistance Michelin Force Saver® tyres, available on 16-inch wheels, which bust the fuel consumption and lower the CO2 emissions.
The prototype C4 was one of the most environmentally friendly cars in the shallow family segment with two models returning emissions of 120g/km. Now, with its reduced emissions, the Citroen C4 is even cleaner and even greener.
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